How to uncover those jobs not yet advertised or, in some cases, not yet even thought about.
The main benefit of looking for jobs in the unadvertised market is that you substantially reduce the amount of competition against you.
It is true that more job seekers are attempting to break into this market, their presentations are less than professional being a standard letter written mainly to Human Resources departments in their area. There is nothing wrong with this approach, sometimes it results in an application form being received, eventually leading to an interview and job offer. If you use this method, be prepared to send out letters by the hundred and wait.
A better way is to by-pass the HR department and write direct to the manager in the company who is responsible for the hiring decision. Even better if the letter does not directly ask about job vacancies.
Sometimes a letter asking for help with feedback on a CV, or asking for information on how the reader sees things in the industry developing over the next few months, can result in a short telephone conversation or meeting. The prime aim of the meeting is not to find out about a potential job inside that company, although that would be very nice, wouldn’t it, it’s more to find out who the person knows who could be useful in giving you more advice. In other words, to gain new contacts for your network.
If you find out, through research, that the company is experiencing sudden growth, or is planning to extend, a letter referring to this, including a high quality CV, and setting out how you could fit in with the company’s needs addressed to the hiring manager could well find itself on the top of a list of potential candidates.
If your research uncovers an urgent need within the company, or shows that the industry is having problems which the company has yet to address, and you have knowledge of how to solve these problems, then you can write a good strong selling letter to the Managing Director or Chairman of the company. In this case the good news message is entirely in your letter, a CV is superfluous, it might only serve to raise doubts, so don’t send it unless asked.